Workflow
Apple is developing first touch-screen MacBook Pro: report
AppleApple(US:AAPL) New York Postยท2025-10-16 21:02

Core Viewpoint - Apple is developing its first MacBook Pro with a touch-screen display, marking a significant shift in its product strategy after years of prioritizing touch technology for tablets [1][9][10]. Group 1: Product Features - The new MacBook Pros, code-named K114 and K116, are expected to launch late next year or early in 2027 and will feature Apple's latest M6 chips, along with thinner and lighter frames [1][7]. - OLED technology will be utilized for the new laptop screens, which Apple previously reserved for iPhones and iPad Pros [2]. - The updated laptops will include full trackpads and keyboards, allowing them to function like traditional laptops [2]. Group 2: Design Changes - The new MacBook Pro will replace the "notch" design with a "hole punch" camera placement, similar to the "Dynamic Island" displays on the latest iPhones [3]. - Apple has developed a reinforced hinge and screen hardware to enhance the stability of the touch-screen display [4]. Group 3: Pricing and Market Strategy - The new 14- and 16-inch MacBook Pros are expected to be priced a few hundred dollars higher than current models, which start at $1,599 and $2,499, respectively [4]. - Apple aims to encourage customers to upgrade from older laptops to these new, more expensive models [4]. Group 4: Market Context - The decision to introduce touch-screen laptops comes as iPad sales have been declining, while demand for touch-screen laptops has been increasing [12]. - Apple plans to assess market reactions to the new MacBook Pros before considering further touch-screen Mac developments [12].