品质化、个性化、功能化 全国每年超2亿吨绿色优质农产品进入市场 农产品供给贴合“新吃法”（农产品新消费观察）

Core Insights - The article discusses the emerging trends in food consumption among urban and rural residents, highlighting the shift towards health-oriented and functional foods, as well as the integration of agricultural products into daily diets [1][2][4]. Group 1: Nutritional and Functional Foods - There is a growing trend towards incorporating functional foods into daily meals, with products like low glycemic index oats gaining popularity [2][4]. - The introduction of "medicinal and edible" plants, such as Tianma, into the market reflects a broader acceptance of health-oriented agricultural products [3][4]. - The agricultural sector is increasingly focusing on nutrition-oriented production, with a push for high-value processing of agricultural products [3][4]. Group 2: Agricultural Processing and Innovation - The deep processing of agricultural products is becoming essential, with companies like Quanrun Food Co. leveraging modern technology to meet consumer demands [5][6]. - The processing rate of major agricultural products in China has reached 73%, indicating a significant improvement in the sector since 2019 [6][8]. - Innovations in processing techniques, such as the use of robotics and plasma sterilization, are enhancing the efficiency and safety of food production [8]. Group 3: Market Expansion and Consumer Engagement - The rise of new consumption scenarios, such as leisure foods made from konjac, is driving market growth, with sales increasing significantly [9][10]. - The integration of agriculture with tourism and local culture is creating new business models, as seen in the konjac industry in Sichuan [10][11]. - The development of local agricultural standards and insurance mechanisms is supporting the growth of specialty crops like konjac, enhancing their market viability [11][12]. Group 4: Economic Impact and Future Directions - The agricultural sector is expected to continue evolving, with initiatives aimed at enhancing brand development and promoting high-quality agricultural products [12]. - The government's focus on modern agricultural parks and industry clusters is set to further stimulate growth in the agricultural sector [12].