农产品供给贴合“新吃法”（农产品新消费观察）

Core Insights - The article discusses the evolving trends in food consumption among urban and rural residents, highlighting the integration of health-oriented and functional foods into daily diets [3][4][6] - It emphasizes the growth of specialized agricultural products and the increasing demand for nutritious, low-calorie, and functional foods, reflecting a shift in consumer preferences [4][5][11] Group 1: Agricultural Product Trends - Since the start of the 14th Five-Year Plan, over 36,000 new green, organic, and geographical indication agricultural products have been certified, providing more than 200 million tons of quality agricultural products annually [3] - The demand for functional foods, such as low glycemic index (GI) oats and various health-oriented products, is rising, with companies developing over 70 new products to meet these needs [4][5] - The market for konjac-based snacks has seen significant growth, with online sales increasing by 128% year-on-year, indicating a strong consumer interest in innovative food products [11] Group 2: Nutritional and Functional Food Development - The introduction of "nutritional agriculture" is highlighted as a key direction for future agricultural development, with a focus on producing fortified foods that cater to health-conscious consumers [6][10] - The integration of traditional food processing with modern technology is enhancing the safety and appeal of processed foods, with a reported 73% processing conversion rate for major agricultural products by the end of 2023 [8][9] - The development of a variety of functional foods, such as selenium-rich rice and DHA-enriched eggs, is gaining traction among consumers, reflecting a shift towards more health-oriented dietary choices [6][10] Group 3: Economic Impact and Industry Growth - The agricultural processing industry is crucial for enhancing the value of agricultural products, with over 1.25 billion farmers benefiting from improved income through various cooperative models [9] - The establishment of specialized research institutions and partnerships is fostering innovation in agricultural processing, leading to the development of new products and improved processing techniques [9][10] - The integration of tourism and agriculture is expanding market opportunities, with regions like Shaanxi and Zhejiang successfully creating tourism routes that enhance the economic value of local agricultural products [13]