Sou Hu Cai Jing·2025-10-16 23:18Core Insights - Liu Qiangdong and Lei Jun are both entering the automotive industry, marking a significant development in their entrepreneurial journeys [2][6] - JD.com announced a collaboration with GAC Group and CATL to launch the "National Good Car," focusing on consumer insights and exclusive sales rather than direct manufacturing [3][4] - JD.com has been strategically positioning itself in the automotive sector for years, with various initiatives and investments since 2015 [4][5] Company Strategy - JD.com will act as an "ecosystem integrator," leveraging big data to understand consumer preferences while GAC handles manufacturing and CATL focuses on battery technology [3][14] - The "National Good Car" aims to address key consumer concerns such as safety, range, and price, with a planned test drive event at the end of October [3][14] - JD.com has developed a comprehensive automotive service ecosystem, including an online vehicle trading platform and a focus on after-sales services [4][13] Competitive Landscape - Liu Qiangdong's approach contrasts with Lei Jun's high-profile strategy; JD.com is taking a more understated route by not directly manufacturing vehicles [6][13] - Both entrepreneurs recognize the automotive sector's potential as a new consumer and logistics frontier, but they are pursuing different paths based on their core competencies [14][19] - JD.com is positioning itself as a supply chain infrastructure provider for the automotive industry, focusing on logistics and service rather than vehicle production [13][14] Market Positioning - JD.com has been expanding its business into various sectors, including food delivery, health, and robotics, indicating a broader strategy beyond e-commerce [5][19] - The company is leveraging its strong supply chain and logistics capabilities to create a comprehensive ecosystem that integrates retail, services, technology, and transportation [19] - JD.com's recent moves in the automotive sector reflect a strategic shift towards building a full-service ecosystem, aiming to reshape the industry landscape [19]