国金证券：AI+电商服务进入提效阶段 关注后续业绩兑现

Core Insights - The competition in the AI + cross-border e-commerce industry is shifting from "channel expansion" to "efficiency competition," with a focus on leading platforms that drive foreign trade efficiency through technology [1] - The application of AI is becoming widespread, with significantly reduced integration costs, marking a transition to a phase of large-scale value realization [2] - E-commerce and online services are the most compatible sectors for AI applications, serving as a key link between technological innovation and consumer demand [3] - The industry is transitioning from a focus on cost reduction to efficiency enhancement, leading to a dual upward trend in revenue and a downward trend in costs [4] Group 1 - The AI application landscape is evolving, with major models like GPT-5 and Wenxin Yiyan 4.0 reaching maturity and operational costs decreasing significantly, such as an 80% reduction in the inference cost of the Tongyi Qianwen model compared to the average in 2023 [2] - E-commerce's computational power demand shows intermittent fluctuations, with an increasing number of service providers optimizing costs through a hybrid public-private computational model [3] - The data infrastructure in e-commerce encompasses 12 types of heterogeneous data sources, providing ample "fuel" for AI to enhance model accuracy [3] Group 2 - The current trend shows that most AI-enabled business units are not only reducing costs but also experiencing a dual inflection point of rising revenue and declining costs [4] - E-commerce companies are leveraging AI for process automation, significantly optimizing labor structures, as seen with Liren Lizhuang's virtual live streaming covering 40% of its duration, achieving peak GMV of 5 million yuan [4] - AI is being innovatively applied in demand forecasting and inventory optimization, allowing e-commerce businesses to transition towards a "light asset operation" model [4]