Seazen(SH:601155) Jing Ji Guan Cha Wang·2025-10-17 00:44Core Insights - The consumption market in China is experiencing a surge during the extended National Day and Mid-Autumn Festival holidays in 2025, with significant activity in both first-tier cities and county-level commercial complexes [1][2] - New City Holdings' (新城控股) Wuyue Plaza locations in Ruian, Zhejiang, and Xiaogan, Hubei, have become popular consumer destinations, showcasing the potential of county-level consumption [1][2] - The company's strategic focus on county-level markets and its operational capabilities are highlighted by the positive media coverage received [1][2] Financial Performance - New City Holdings reported a total commercial operating revenue of approximately 10.511 billion yuan for the first nine months of the year, reflecting a year-on-year growth of 10.82% [1][2] - The commercial sector has emerged as a crucial growth engine for New City Holdings amid a challenging real estate market [1][2] Cultural and Experiential Initiatives - Wuyue Plaza in Xiaogan has integrated local cultural elements, such as hosting large-scale interactive events centered around national-level cultural relics, which significantly boosted sales and foot traffic during the holiday period [2] - The company has successfully implemented innovative cultural and immersive experiences across multiple county-level Wuyue Plaza locations, enhancing consumer engagement and driving local economic activity [2]