PDD(US:PDD) Nan Fang Du Shi Bao·2025-10-16 03:08Core Insights - The article highlights the success of young farmers in Fujian, particularly Zhang Jin, who transitioned from a sports education background to selling local agricultural products on Pinduoduo, leveraging the platform's support to boost sales and help local farmers [1][2][4]. Group 1: Market Dynamics - Fujian is a major fruit-producing province in southern China, with products like honey pomelo and grapefruit becoming significant contributors to the local economy, exemplified by the honey pomelo industry reaching a valuation of 100 billion yuan [2]. - The article notes that agricultural products are high-frequency repurchase items, with lower competitive pressure compared to other categories like pets and electronics, making them attractive for young entrepreneurs [3]. Group 2: Sales Performance - Zhang Jin's sales of honey pomelo reached over 20 million yuan in just two months before the Mid-Autumn Festival, doubling from the previous year's total sales of over 40 million yuan [4]. - The introduction of high-end products like the "tail degree pomelo" and "grapefruit" has been successful, with sales strategies focusing on gift-giving scenarios [4][6]. Group 3: Platform Support - Pinduoduo's "100 billion support" plan has significantly aided small and medium-sized businesses, with increased consumer engagement through substantial coupon offerings, leading to rapid sales growth [6]. - The platform's report indicates a 47% year-on-year increase in agricultural product sales, with seasonal fruit sales rising by 51% [7].