新款价格不变配置升级，车主质疑深蓝S09保价协议成空谈

Core Viewpoint - The introduction of the new Deep Blue S09 model, which offers significant upgrades in range and charging capabilities while maintaining the same price, has led to concerns among early adopters about the devaluation of their existing vehicles and potential violations of the price protection agreement [1][6][8]. Group 1: Consumer Concerns - Several early adopters of the Deep Blue S09 have expressed dissatisfaction, claiming that the price protection agreement has become meaningless due to the rapid release of a new model with enhanced features [3][4]. - The new model, launched just over three months after the initial release, offers a range increase of nearly 43%, raising questions about the fairness of the pricing strategy and the impact on the value of older models [2][3]. - Consumers argue that if they had known about the new long-range version, they would have delayed their purchase, indicating a lack of transparency from the company regarding product plans [7][9]. Group 2: Legal and Ethical Implications - Industry experts suggest that the actions of Deep Blue may violate the spirit of the price protection agreement, potentially infringing on consumer rights related to fair trading and informed decision-making [6][8]. - Legal professionals highlight that maintaining the same official price while introducing a significantly upgraded model could be seen as a deceptive pricing strategy, which is prohibited under Chinese pricing laws [6][8]. - The company is urged to clarify the terms of the price protection agreement to avoid misunderstandings and to ensure that consumer rights are adequately protected [10][11]. Group 3: Industry Context and Recommendations - Deep Blue's price protection policy is noted as one of the longest in the industry, aimed at fostering consumer confidence and encouraging sales [10]. - Experts recommend that automotive companies should clearly define the scope of price protection agreements, particularly regarding core configuration changes, to balance product innovation with consumer rights [10][11]. - The situation serves as a reminder for the industry to establish more transparent pricing practices and to manage product lifecycle effectively to maintain consumer trust [11].