Tai Mei Ti A P P·2025-10-17 01:17Core Insights - The annual e-commerce event "Double 11" has commenced, with significant consumer engagement and sales growth reported by JD.com [2][3] - JD.com has shifted its strategy this year by eliminating pre-sales and focusing on immediate sales at the lowest prices during the event [2] - The company is emphasizing a straightforward theme of "good quality and low prices" to attract consumers [3] Sales Performance - JD.com reported a 47.6% year-on-year increase in active users on its app from October 9 to 10, leading the industry [2] - Orders for major categories such as home appliances, mobile phones, and digital products saw over 70% year-on-year growth by October 14 [2] Marketing Strategy - JD.com is enhancing its marketing approach by introducing "Surprise Days," which focus on specific categories and consumer interests, starting from October 16 [3][4] - The company is leveraging its procurement team to create a "Procurement Recommendations" section, showcasing high-quality products at competitive prices [5] Product Offerings - JD.com is set to launch a "National Good Car" in collaboration with CATL and GAC Group during the Double 11 event, available exclusively on its platform [5] - The company is also promoting its local lifestyle services, partnering with over 3 million merchants to provide a wide range of offerings [6] Logistics and Technology - JD.com is implementing advanced logistics solutions, including the "Super Brain + Wolf Pack" intelligent device cluster, to enhance operational efficiency during the event [8] - The integration of AI and robotics in logistics is expected to improve service quality and reduce costs for brand partners [8][9] Conclusion - The Double 11 event continues to evolve, with JD.com focusing on consumer needs and leveraging technology to enhance the shopping experience [9]