北京现代首款纯电平台SUV EO羿欧开启预售

Core Viewpoint - Beijing Hyundai officially launched the pre-sale of its first pure electric platform SUV, EO Yiou, marking a significant step in its electrification transformation and establishing a "quality first" competitive stance in the 150,000 RMB pure electric SUV market [1][9] Group 1: Pre-sale Policy - The pre-sale policy allows users to pay a deposit of 88 RMB to secure a total value of 12,000 RMB in benefits, including priority delivery rights and various subsidies [2][3] - Users can enjoy six major benefits during the pre-sale period, such as a 5,000 RMB vehicle exchange subsidy, 2,000 RMB for exclusive car colors, and a 2,000 RMB home smart charging pile [3][5] - The "Worry-Free Service Package PLUS" includes nine practical services covering common user scenarios, enhancing the overall ownership experience [3][6] Group 2: Product Quality and Features - EO Yiou is positioned as the "best quality pure electric SUV under 150,000 RMB," with features that compete with higher-priced models in display, interaction, safety, and durability [6][9] - The vehicle is equipped with a 27-inch ultra-thin 4K display, a high-performance Qualcomm 8295 chip, and a robust safety structure designed to protect passengers and the battery during collisions [6][8] - The car boasts a CLTC range of 722 km, an 88.1 kWh battery, and a charging time of approximately 27 minutes from 30% to 80%, with a 100% charging success rate across various charging stations [8][9] Group 3: Market Positioning and Strategy - The launch of EO Yiou is seen as a pivotal moment for Beijing Hyundai to redefine its image as a "new force in joint ventures" and to shift the market focus from "parameter competition" to "quality competition" [9] - The company aims to establish a "quality benchmark" in the 150,000 RMB pure electric SUV market, promoting rational competition and enhancing brand trust in the new energy sector [9]