旺季竟然有不少空房，酒店老板有点慌：你们旅游的，不睡酒店睡车上？

Core Insights - The rise of car camping and the use of car mattresses during holidays is significantly impacting the hotel industry, as more travelers opt for sleeping in their vehicles instead of booking hotel rooms [1][5][6] - The competition landscape for hotels has shifted, with traditional competitors now including not only other hotels but also higher-end hotels, car camping options, and even tents [3][8] - The self-driving travel trend is growing rapidly, with a notable increase in rental car orders and self-driving tourism demand, indicating a shift in consumer preferences [4][5][6] Industry Impact - During the recent National Day and Mid-Autumn Festival holidays, many hotels reported higher vacancy rates despite high tourist traffic, attributed to the increasing number of travelers choosing to sleep in their cars [3][5] - The hotel industry is facing intense competition due to an oversupply of hotel rooms, with over 600 new hotel rooms added in the vicinity of one hotel, leading to a significant diversion of guests [8][10] - The average daily room rates for high-end hotels have dropped significantly, with some hotels reducing prices from around 1300 yuan to as low as 500 yuan to attract customers [8][9] Consumer Behavior - The trend of "living in cars" is becoming more popular, with many travelers sharing their experiences on social media, highlighting the cost-effectiveness and convenience of car camping [1][3] - The demand for camping-related products, such as inflatable mattresses and outdoor gear, has surged, indicating a shift in consumer spending towards self-sufficient travel options [4][6] - The demographic of self-driving travelers is diversifying, with significant growth among younger generations and older adults, suggesting a broadening appeal of this travel style [4][6] Market Dynamics - The hotel industry is experiencing a supply-demand imbalance, with the number of hotels increasing faster than the growth in customer demand, leading to heightened competition [10][11] - High-end hotels are adopting aggressive pricing strategies to maintain occupancy, which is adversely affecting mid-range hotels and local brands [9][10] - The shift towards self-driving and car camping is prompting hotels to rethink their value propositions and service offerings to better meet evolving consumer needs [11][12]