新款价格不变配置升级 车主质疑深蓝S09保价协议成空谈

Core Viewpoint - Deep Blue Automotive faces criticism from early adopters of the S09 model due to the launch of a new version with enhanced features just three months after the initial release, raising concerns about the integrity of the price guarantee agreement and potential devaluation of the older model [1][4][5]. Group 1: Consumer Concerns - Multiple early adopters of the Deep Blue S09 have expressed dissatisfaction, claiming that the introduction of a new model with improved specifications constitutes a "disguised price reduction," leading to the devaluation of their existing vehicles [2][4]. - The new S09 model features a significant increase in battery capacity and charging capabilities, with the range improved by nearly 43%, which has led consumers to feel misled regarding the value of their purchases [2][3]. - Consumers have raised questions about whether Deep Blue had prior knowledge of the new model's development during the initial sales period, suggesting a lack of transparency [4][6]. Group 2: Legal and Ethical Implications - Legal experts suggest that the actions of Deep Blue Automotive may violate the spirit of the price guarantee agreement, potentially infringing on consumer rights and fair trading principles [4][5]. - The price guarantee agreement, which was intended to protect consumers from price drops, may not adequately cover the introduction of new models with enhanced features, leading to legal ambiguities [3][5]. - The situation highlights a potential trust crisis for Deep Blue Automotive, as many consumers feel that their rights have been compromised by the company's actions [4][5]. Group 3: Industry Context and Recommendations - Deep Blue's price guarantee policy is part of a broader trend in the automotive industry, where companies like Li Auto and Leap Motor have also implemented similar pricing strategies to enhance consumer confidence [6][7]. - Experts recommend that automotive companies clarify the scope of their price guarantee agreements to include core configuration changes and establish a balance between product iteration and consumer rights [6][7]. - The industry is urged to adopt more transparent pricing strategies and improve product lifecycle management to avoid consumer dissatisfaction and maintain brand reputation [6][7].