Core Insights - The Hongguo Short Drama Creation Service Platform has been established to enhance industry communication, gather resources, improve collaboration efficiency, and create an open and efficient service ecosystem for the sustainable high-quality development of the micro-short drama industry [1] Industry Overview - The micro-short drama market has seen significant growth, with the overall industry scale surpassing 500 billion yuan, creating over 640,000 jobs and becoming a new growth engine in the online audio-visual sector [1] - Despite its growth, the industry faces challenges such as resource misallocation, poor information flow, and low industrialization levels, which hinder creative efficiency and content innovation [1] Platform Features - The platform targets all stakeholders in the short drama industry, including screenwriters, actors, and producers, providing tiered and categorized creative support [2] - It aims to help promising newcomers enter the industry quickly, support mature creators in upgrading their skills, and expand the resource pool for producers to facilitate precise matching of people, projects, and resources [2] - The platform offers comprehensive services covering the entire process from script production to short drama launch and revenue settlement, including IP selection, script selection, actor collaboration, production management, data review, and contract settlement [2] Support Policies - The platform has introduced policies such as the "Script Cooperation Policy" and "Actor Cooperation Plan," which significantly increase the minimum guarantee amount and profit-sharing ratio for screenwriters [2] - It also provides incentives for screenwriter studios to recruit and mentor new talent, while professional actor management agencies are engaged to offer revenue-sharing incentives, project matching, and systematic growth support for actors [2] - Following the announcement of these policies, there has been a positive response, with numerous screenwriter studios initiating training for newcomers and several actor management agencies signing top actors to join the platform [2] Future Developments - The Hongguo Short Drama Creation Service Platform has completed internal testing and is set to open for industry-wide registration [3] - The platform will continue to optimize cooperation policies, integrate industry resources, and provide specialized services to broaden development paths for creators, aiming to collaboratively build an open, diverse, and high-quality new ecosystem for short dramas [3]
红果短剧创作服务平台成立,为行业全链条从业者提供支持
Sou Hu Cai Jing·2025-10-16 08:00