猪猪侠IP联名吃喝玩乐，抽象表情包洗脑打工人？

Core Insights - The 20th anniversary of the "Piggy Hero" franchise is marked by the release of the new film "The Reversal of an Old Pig," which did not achieve a box office of over 100 million [1] - Despite the film's underperformance, the franchise has successfully leveraged its IP through various collaborations, resulting in significant sales in merchandise and experiences [1] Merchandise and Collaborations - Over 30 million yuan in sales from a co-branded car partnership [1] - 350,000 blind boxes sold out quickly, indicating strong demand [1] - Trendy food products and games associated with the franchise also experienced shortages due to high sales [1] Target Audience Shift - The franchise has successfully re-engaged with a younger audience by utilizing abstract emoticons, showcasing its adaptability in marketing strategies [1]