Core Insights - Oriental Selection's self-operated probiotic products have surpassed other self-operated products to become the top seller in Q3 2025, marking a significant expansion into the health and nutrition sector [1] - The company has successfully transitioned from a focus on agricultural products and food to include nutritional health products, demonstrating substantial progress in product development and market validation [1][2] Group 1: Product Development and Sales - In Q3 2025, self-operated probiotics ranked first in GMV, showcasing rapid growth in this new category within just five months of launch [1] - The company launched its first nutritional dietary product in May 2024, officially entering the health product line, with a commitment to "real additives, trustworthy ingredients, public accessibility, and strict quality control" [1] - As of May 31, 2025, Oriental Selection has developed a total of 732 self-operated products, expanding from fresh food and snacks to include health supplements, pet food, and apparel [2] Group 2: Market Response and Consumer Demand - The launch of the probiotic product received enthusiastic market feedback, with multiple sell-outs and restocks, indicating strong consumer interest [1] - The probiotic product currently ranks first on Douyin's "Children's Probiotic Bestsellers List," highlighting the demand for high-quality, cost-effective nutritional products [1][2] - The sales success of the probiotics reflects consumers' growing demand for high-quality health products beyond traditional agricultural offerings [2]
东方甄选自营品再出爆款，益生菌成三季度自营品“销冠”