西贝更换门头了

Core Viewpoint - The recent changes in the logo and branding of Xibei restaurant have sparked consumer dissatisfaction, primarily due to concerns over food quality and brand integrity rather than the logo itself [2][3][4]. Group 1: Brand Changes - Xibei has updated its logo from a red and white color scheme to a white and green one, with the name changing from "Xibei Youmian Village" to "Xibei I Come from the Grassland" [2]. - The restaurant staff clarified that the new slogan is not a replacement for the logo, which remains as "Xibei" [2]. - The company had previously announced a logo refresh at the beginning of the year, maintaining the red and white color scheme [2]. Group 2: Consumer Sentiment - Consumer anger towards Xibei is linked to a perceived betrayal regarding food quality, especially following controversies surrounding pre-prepared dishes [3][4]. - The brand's higher pricing strategy targets middle to high-income consumers, who may feel deceived if the quality does not meet expectations [3]. Group 3: Marketing Strategies - In response to declining customer traffic, Xibei has been issuing various discount coupons, effectively lowering prices to attract customers [4]. - The strategy of offering no-threshold and tiered discount coupons has shown short-term success in increasing foot traffic and sales [4]. - However, there are concerns that prolonged discounting may damage the brand's high-end image and lead to a perception of lower quality among consumers [4]. Group 4: Store Closures - Due to the impact of reduced customer traffic, Xibei's Shantou store has announced its closure on October 19 [5].