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Core Points - Shanghai is launching a new initiative to promote the "ticket root economy" starting from October 15, allowing consumers to receive discounts at various merchants by presenting event tickets [1][6] - The initiative is part of a broader strategy to enhance service consumption in Shanghai and support its development as an international consumption center [1][6] Group 1: Initiative Details - The "ticket root" consumption trial will run from October 18 to November 15, featuring a list of popular events including concerts and sports competitions [1][2] - The first batch of participating merchants includes 97 businesses located near event venues, offering discounts ranging from 60% to 95% [2][4] - Discounts are set by merchants voluntarily and can be adjusted in real-time through a platform, enhancing market-driven participation [4][6] Group 2: Operational Mechanism - Consumers will receive a "ticket root code" automatically via Alipay after purchasing tickets, which can be used for discounts at participating merchants [4][6] - The discount period is set for three days before and after the event, allowing flexibility for both local and visiting consumers [4][6] - The initiative aims to streamline the connection between events and local businesses, moving from a manual to a digital system for easier access [6][7] Group 3: Future Expansion Plans - The program is expected to expand its reach by integrating with major ticketing platforms and payment systems, covering 80%-90% of events in Shanghai [7][8] - The long-term vision includes attracting not only local consumers but also tourists from other provinces and countries, thereby boosting overall consumption [8] - The goal is to create a unified system that enhances consumer experience and drives economic growth through the "ticket root economy" [8]