永辉“胖改”500天，“刮骨疗伤”奏效了吗？

Core Viewpoint - Yonghui Supermarket has initiated a transformation process inspired by the "Fat Donglai model," which has led to significant changes in its operations and management structure, aiming to improve customer experience and profitability [2][6]. Group 1: Transformation Progress - Yonghui Supermarket's transformation began over 500 days ago, with a visit to Fat Donglai's chairman, which marked the start of the "Fat Reform" [2]. - The company announced that Guangdong Jun Cai International Trade Co., a subsidiary of Miniso, will acquire shares from several stakeholders, including JD.com, indicating a strategic shift in ownership and management [2]. - The newly appointed CEO, Wang Shoucheng, reported an average customer traffic increase of 80% in transformed stores, with over 60% of stabilized stores achieving their highest profitability in five years [2][7]. Group 2: New Strategies and Methodologies - Yonghui has developed its own "transformation methodology," moving from external assistance to a self-directed approach in store modifications [3]. - The company has implemented a systematic evaluation framework for transformed stores, focusing on various performance metrics, including customer service and product quality [3]. - The three-year goal includes a comprehensive product-centered transformation involving 200 strategic partners and 100 major products, emphasizing a commitment to no channel fees and timely payments [3][4]. Group 3: Product Development and Market Focus - Yonghui aims to shift its focus from traditional retail practices to a more product-centric approach, dedicating resources to market analysis and product development [4]. - The company has launched a series of private label products, adhering to high standards of quality and pricing, similar to successful items from Fat Donglai [5]. - Recent data shows that transformed stores have significantly improved customer engagement, with a net promoter score (NPS) exceeding 40% in 102 stores and sales during peak seasons increasing by over 100% [7]. Group 4: Financial Performance and Future Outlook - Despite ongoing transformation efforts, Yonghui reported a revenue decline of 14.07% year-on-year, with a net loss of 1.465 billion yuan, marking the fourth consecutive year of losses [6]. - The company anticipates a gradual recovery, aiming to regain customer trust over the next 3-5 years and establish itself as a respected supermarket brand in the long term [7].