小城看中国⑲｜江苏常熟：乘户外经济东风，“时尚常熟”闯新路

Core Points - The "Fashion Changshu" initiative represents a commitment to transforming Changshu from a textile manufacturing base to a global fashion and creative hub, emphasizing a new lifestyle and cultural aspirations [2][30] - The 2025 Suzhou Technology Fashion Week showcased the outdoor industry innovations in Changshu, attracting over 5,000 visitors on its opening day [1][5] - The event included the launch of the "Fashion Changshu" regional brand logo and the establishment of partnerships with major brands, indicating a strategic move towards enhancing the local outdoor sports industry [5][8] Industry Development - Changshu has over 5,000 textile and apparel enterprises, with an annual output value exceeding 100 billion yuan and producing over 500 million garments annually [10] - The city is recognized as a national model city for quality, variety, and category in the textile and apparel sector, and is actively seizing opportunities from the rising outdoor sports trend [10][12] - The local e-commerce market is thriving, with a projected GMV of 115.29 billion yuan in 2024, supported by nearly 70,000 e-commerce professionals [12] Technological Integration - The conference highlighted the launch of the "AI + Textile and Apparel Industry Development White Paper," providing guidance for the intelligent transformation of the textile industry [15] - The introduction of the SKAI model, the first AI model focused on the textile and fashion sectors, aims to enhance design, production, and marketing processes [15][19] - Companies like Bosideng are leading the way in digital transformation, with over 1,600 patents and significant advancements in smart manufacturing [17][19] Urban Branding and Experience - The "Fashion Changshu" initiative is not just about economic transformation but also about redefining the city's image as a vibrant, modern urban center [24][30] - The "Eagle Line," a new hiking route, has become popular among outdoor enthusiasts, showcasing Changshu's natural beauty and cultural heritage [26][28] - The city plans to invest in outdoor sports infrastructure and host international events, aiming to establish itself as the "Outdoor Sports Capital of Jiangnan" by 2027 [28][30]