Core Insights - The article discusses the unique competitive advantage of Feihe, a brand that has established itself as "more suitable for Chinese babies' physique" over its 63 years of existence, emphasizing its deep-rooted research and development efforts [1][3][19] - Feihe's approach to creating infant formula is based on a comprehensive understanding of Chinese maternal and infant needs, which sets it apart from international brands that often rely on standardized global practices [7][20] Group 1: Brand Development and Strategy - Feihe has built its brand on the premise of being "more suitable," which is supported by decades of research and a self-controlled supply chain that spans from pasture to production [6][9] - The company has established a unique "two-hour ecological circle" that ensures fresh milk is processed within two hours, significantly enhancing the nutritional quality of its products [11][21] - Feihe's commitment to research is evident in its participation in national projects and the establishment of a large maternal and infant database, which informs its product development [15][16] Group 2: Research and Innovation - The brand has developed a proprietary understanding of the nutritional needs of Chinese infants, leading to innovations in formula composition that align closely with the nutritional profile of Chinese breast milk [10][14] - Feihe's research efforts have resulted in significant scientific contributions, including over 200 published papers and nearly 700 patents, positioning it as a leader in the field of infant nutrition [15][16] - The company has created a robust clinical validation system that continuously tests and refines its products based on real-world data, enhancing consumer trust [12][21] Group 3: Market Position and Competitive Advantage - Feihe's strategy has allowed it to redefine industry standards, moving the focus from cost and scale to quality and scientific validation, thereby establishing a new competitive landscape in the dairy industry [20][21] - The brand's ability to integrate research with market needs has resulted in sustained sales leadership in China and globally, demonstrating the effectiveness of its research-driven approach [17][18] - Feihe's comprehensive system of research, production, and validation creates a formidable barrier to entry for competitors, making its model difficult to replicate [19][21]
拆解飞鹤「护城河」：为什么「更适合」这么难模仿？
3 6 Ke·2025-10-16 09:32