“凑热闹的人”正在杀死文旅消费？

Core Viewpoint - The article discusses the phenomenon of "bystander tourists" in the domestic tourism industry, highlighting the disparity between the influx of visitors and their actual spending, which is negatively impacting local economies [16][18][21]. Group 1: Tourism Trends - Recent cancellations of marathons and discussions around museum ticketing reflect a growing sentiment that "bystander tourists" are crowding out genuine enthusiasts [1][2][3]. - The tourism industry has increasingly complained about the overwhelming presence of "bystander tourists," particularly during peak travel periods like the National Day holiday [4][5][6]. Group 2: Economic Impact - Despite an increase in visitor numbers, per capita tourism spending has declined, leading to crowded attractions but low revenue for local businesses [6][20]. - Local tourism operators express frustration as the influx of visitors does not translate into expected economic benefits, with many tourists opting for low-cost or free options [18][21][22]. Group 3: Visitor Behavior - The article identifies that many visitors are not spending money locally, often choosing to camp or eat inexpensive meals instead of utilizing local accommodations and restaurants [20][36]. - The lack of diverse and appealing tourism products in many areas contributes to the low spending behavior of visitors, who may have the budget but find limited options to spend on [32][33]. Group 4: Solutions and Strategies - The article suggests that local tourism economies need to shift focus from merely attracting visitors to effectively converting them into spending customers [39]. - Successful examples from cities like Nanning demonstrate the potential for integrating events like concerts with local tourism offerings to enhance visitor engagement and spending [44][46].