Core Insights - The core point of the news is that Dongfang Zhenxuan's self-operated probiotic products have surpassed other self-operated products to become the top seller in Q3 2025, marking a significant expansion into the health and nutrition sector [1][3]. Group 1: Product Development and Market Performance - In Q3 2025, Dongfang Zhenxuan's self-operated probiotic products achieved the highest GMV, indicating a rapid breakthrough in a new market segment [3]. - The company launched its first nutritional dietary product in May 2024, officially entering the health and nutrition product line [3]. - As of May 31, 2025, the total number of self-operated products reached 732, expanding from fresh food and snacks to include health and nutrition products, pet food, and apparel [5]. Group 2: Consumer Demand and Product Quality - The success of the probiotic products reflects consumer demand for high-quality and cost-effective nutritional products [5]. - The probiotics are ranked first on Douyin's "Children's Probiotic Bestsellers List," showcasing strong market acceptance and demand [4]. - The company emphasizes its development principles for nutritional products, focusing on genuine ingredients, consumer trust, affordability, and strict quality control [3].
东方甄选自营品再出爆款！益生菌成为第三季度自营品“销冠”