艺电《战地6》发售首三日销量超700万份,创下系列游戏销量纪录
Core Insights - Electronic Arts (EA) announced that its game "Battlefield 6" sold over 7 million copies within the first three days of release, setting a record for the series [1] Group 1: Company Performance - The strong sales performance of "Battlefield 6" indicates a successful launch and a potential turnaround for the franchise [1] - EA aims to leverage the new installment to restore the reputation of the "Battlefield" series [1] Group 2: Industry Context - The release of "Battlefield 6" is strategically positioned to challenge Activision Blizzard's dominance in the first-person shooter genre, particularly against "Call of Duty" [1]