ABInBev(US:BUD) Guo Ji Jin Rong Bao·2025-10-16 11:20Core Insights - China is a crucial market for the company, and it remains committed to long-term investments in the region, particularly in Shanghai, which is viewed as an attractive tourist destination with efficient city management and robust infrastructure [1][3] Group 1: Company Strategy and Market Potential - The company plans to introduce global events like the Tomorrowland electronic music festival to Shanghai, aiming to enhance the city's appeal as a tourist destination [3][5] - The CEO emphasizes the importance of a vibrant nightlife economy, noting that nearly 60% of global consumer activities occur after 6 PM, which correlates with a GDP growth rate of approximately 4% in cities with active night economies [5][6] - Shanghai's night economy is projected to see 4.03 million active night trips in 2024, with a comprehensive night economy index ranking first in the country [5][6] Group 2: Economic Impact and Cultural Significance - The night economy in Shanghai is expected to generate over 88 billion yuan in total consumption by mid-2025, reflecting a year-on-year growth of 3.3% [5][6] - The company aims to support the night economy by investing in cultural and entertainment events, which will enhance Shanghai's international image and cultural soft power [6][7] - The company has established nearly 30 breweries in China since 1984, showcasing its confidence in the Chinese market and contributing to the high-quality development of the local economy [7]