双节消费旺季落幕，赖茅成酱香市场亮眼力量

Core Insights - The domestic liquor market has entered the annual consumption peak period after the Mid-Autumn Festival and National Day holidays, with sauce-flavored liquor gaining significant consumer attention and demand [1][3] - Lai Mao liquor has demonstrated strong market vitality during the holiday season, benefiting from stable product quality, clear market positioning, and diverse channel layouts, thus becoming a key player in the sauce-flavored liquor category [1][3] Industry Trends - The consumption scenarios for sauce-flavored liquor have expanded, with a notable increase in family consumption and steady business demand during the holiday period [3][6] - Consumers are increasingly choosing reliable and smooth-tasting sauce-flavored liquor for family gatherings, while it has also become a preferred choice for business receptions due to its quality and cultural attributes [3][6] Market Performance - Lai Mao's core products, particularly the "Inheritance Series," experienced a surge in popularity during the holiday season, with increased inquiries and orders reported from various offline stores [3][5] - The collaboration with Sinopec Easy Joy convenience stores has significantly supported Lai Mao's market reach, allowing more consumers to access its products conveniently [5][6] Brand Strategy - Lai Mao's strong market performance reflects its brand competitiveness and the robust strength of the Moutai Group's brand matrix in the holiday consumption market [5][6] - The synergy among Moutai Group's sauce-flavored liquor brands has contributed to maintaining good growth momentum during the holiday season, showcasing the strategic importance and resource support for the sauce-flavored liquor category [5][6] Future Outlook - Despite entering the traditional off-season, Lai Mao's brand popularity remains high, with expectations for continued stable development in the market [8] - The company aims to deepen insights into consumer demand, optimize channel layouts, and strengthen brand building, which will enhance its influence in the sauce-flavored liquor category and contribute to the healthy development of the industry [8]