四十载伴NI行，日产中国40周年品牌之夜璀璨启幕

Core Insights - Nissan celebrates its 40th anniversary in China, highlighting its commitment to the market and unveiling new products, including the N6 plug-in hybrid and the Tianlai Hongmeng cockpit [1][4][9] - The company emphasizes the importance of the Chinese market in its global strategy, aiming to redefine its value proposition through the "Re:Nissan" business plan [2][4] - Nissan's transformation in China is driven by local insights and innovation, with a focus on electric and intelligent vehicle development [2][4][17] Group 1: Product Launches and Innovations - The N6 is Nissan's first global plug-in hybrid sedan, featuring advanced hybrid technology and maintaining the brand's high standards of quality and reliability [7][9] - The Tianlai Hongmeng cockpit is the world's first fuel vehicle equipped with Huawei's HarmonyOS, aiming to set a new standard for intelligent fuel vehicles [7][9] - Nissan plans to introduce the Z NISMO model to the Chinese market next year, showcasing its commitment to performance and innovation [9] Group 2: Strategic Importance of the Chinese Market - Nissan's CEO highlights China's rapid development and technological leadership as a benchmark for the global automotive industry [2] - The partnership with Dongfeng Motor has been crucial for localizing products and accelerating innovation, contributing significantly to Nissan's growth in China [2][4] - The company aims to leverage its local team to enhance the development and export of new energy vehicles [2][4] Group 3: Brand Transformation and Youth Engagement - Nissan is undergoing a brand transformation towards being "young, innovative, and passionate," engaging with younger consumers through interactive experiences and fresh talent [13][15] - The company is focused on creating products that resonate with the lifestyle and aesthetic preferences of Chinese youth, integrating local insights into design [13][15] - Nissan's commitment to comfort, safety, and reliability will continue, with an emphasis on user participation in product development [15]