「202X是过去10年里最差的一年，是未来10年里最好的一年。」 近两年，这一理论在本土汽车市场持续有效，2026很可能更甚。之前两个月的情况在证明这一点，去年11月，全国乘用车零售超222万，同比下降约8%， 去年12月，全国乘用车零售超226万，同比下降约14%。 由增量市场转向存量市场，这一结论几乎不再有论证的必要。 合资品牌恰恰因此迎来了窗口期。 角色转变 大众ID.系列与新势力的起步周期基本重叠。竞争结果是后者完胜，合资品牌——即全球巨头，在定义产品层面丢掉了话语权。当卷入价格战时，合资品 牌的主力仍是传统燃油车，意义是尽量维持份额，是守不是攻。 在之前几年，新势力与本土巨头已经完成了出牌。 2021之前，蔚小理与比亚迪为当下市场的产品特征定了调子，如SUV的大尺寸家用属性、轿车的运动性能、智能座舱、辅助驾驶、冰箱彩电大沙发、电主 力&油兜底的驱动形式等等。 自2020年12月岚图FREE发布开始，传统巨头与科技巨头开始跟进上述的产品趋势。从极氪、深蓝、智己到小米、鸿蒙……当下时代的产品特征越来越清 晰，整体市场的成熟度（产品趋同性）越来越强。接下来是2024年开始的价格战。两年之后形成了今天的格局 ...

分析人士认为，在中国市场，日产汽车一直以燃油车为基本盘，偏离以电动化、智能化为主导的市场 环境。"2010年左右，日产纯电轿车聆风在全球的销量尤为亮眼，但是在聆风之后的10年时间里， 日产在电动车领域明显掉队，尤其在中国市场，此前一款能打的电动车都没有。"该人士对第一财经 表示，日产中国连续7年销量下滑，主要在于其电动化转型缓慢，推出的新产品与中国消费者的需求 脱节，进而导致日产中国的市场份额连年萎缩。 2026.01. 13 本文字数：1493，阅读时长大约3分钟 作者 | 第一财经 黄琳 日产在中国的颓势仍在不断扩大。近日，日产中国发布2025年销售数据称，日产中国全年累计销量 约65.30万辆，同比下降了6.26%，较2018年的高点腰斩近60%。 这是日产汽车第7个年头在中国区销量下滑了。自2019年开始，日产汽车在中国的颓势已逐渐显 露，此后，日产中国销量降幅进一步扩大，并于2023年年销量跌破百万。官方数据显示，2018年 ~2025年日产中国的销量分别为156.4万、154.7万、145.7万、138.2万、104.5万、79.4万、 69.7、65.3万辆。 2025年5月，新任的日产CEO伊 ...

日产中国的颓势仍在不断扩大。 日产在中国的颓势仍在不断扩大。近日，日产中国发布2025年销售数据称，日产中国全年累计销量约 65.30万辆，同比下降了6.26%，较2018年的高点腰斩近60%。 日产中国颓势的背后，是日产汽车在全球范围内的入不敷出。该公司2025财年半年报（4月至9月）数据 显示，公司净亏损2219.21亿日元，而去年同期为盈利192.23亿日元。这家曾经的全球燃油车巨头2025年 卖掉了总部大楼、并"关工厂、减产能、大裁员"。 中国汽车市场正在经历一场残酷的淘汰赛。近三年，已有超过10家车企退出中国市场或破产重整，其中 不乏红极一时的外资或合资品牌，比如广汽三菱、广汽菲克等。GlobalData数据显示，2024年日产在华 产能利用率已经跌到40%以下。根据规划，日产在中国区的产能也将从150万辆降至100万辆。但即使日 产中国的年产能降至100万辆，相较实际的销量情况，也仍被认为产能过剩。 这是日产汽车第7个年头在中国区销量下滑了。自2019年开始，日产汽车在中国的颓势已逐渐显露，此 后，日产中国销量降幅进一步扩大，并于2023年年销量跌破百万。官方数据显示，2018年~2025年日产 ...

三十年河东，三十年河西，时移世易，这方汽车江湖早已换了人间。 2023年和2024年，是合资车企在中国最难的两年。 长安铃木、东风雷诺、广汽菲克、广汽讴歌、广汽三菱陆续走进英灵殿。 上汽通用，长安福特、广汽本田，也是一副随时药丸的死样子。 曾经在中国市场躺着数钱的合资车企，如今市场份额被国产品牌和特斯拉不断蚕食，产品力被新势力电动车吊打，舆论上更是被狠狠爆锤。 那几年，如果你买一个二线合资品牌，在车评人眼里，你买的是移动的韭菜盒子，在网友眼里，你买的是随时会暴雷的炸弹，只配和哪吒、极越、威马车 主坐一桌。 就算你买的是BBA，也免不了被人问一句：干嘛不买蔚来，干嘛不买问界。 但去年，情况好像发生了一些变化。 广汽丰田铂智3X上市一小时收获订单一万台，三个月就累计交付两万多台。让身处困境的广汽丰田重新尝到了增长的滋味。 东风日产N7上市50天大定突破两万，半年交付4万台。尽管后期被产能拖累下滑严重，但也毫无疑问算得上年度爆款合资车型。 当然，最高调的还是上汽奥迪，今年上市的E5 Sportback，不再使用经典的车标，而是采用了「AUDI」这个新品牌，从四环奥迪变成了四字奥迪。叠加不 错的外形和性价比，也被认为 ...

新年伊始，中国对日本出手了。 为阻止日本再度走上军国主义的老路，彻底打消其拥核企图，中国商务部新年第1号公告，宣布加强两 用物项对日本出口管制。 消息一出，日本急了。 外交层面，日本政府连续多日表达抗议。日本外务省亚洲大洋洲局局长金井正彰向中国驻日大使馆临时 代办施泳提出抗议，要求撤回措施；日本内阁官房长官木原稔表示"极其遗憾"；就在8日，日本外务事 务次官船越健裕继续表达抗议。 但这种抗议之下，包藏的却是日本右翼不断膨胀的核野心。高市早苗政府上台以来，着手推动修订"安 保三文件"，加速推进"再军事化"。表面上，炮制出受人"威胁"、无处可退的假象，实则以"生存""防 卫"为借口把本国民众绑上战车。 中国军控与裁军协会等学术机构近日发布的《日本右翼的核野心：对世界和平的严重威胁》报告也呼 吁，高市早苗应立即澄清日方在核武器问题上的立场。 吉林大学行政学院国际政治系主任郭锐接受三里河采访时指出，此番中国向日本传递了明确信号，即坚 决捍卫核心利益、依法依规精准反制、维护国际防扩散体系、确保产业链供应链安全。 商务部新闻发言人何亚东表示，这一措施的目的是制止日本"再军事化"和拥核企图，完全正当、合理、 合法。 同时， ...

吉利控股集团：年销量首次突破400万辆 1月9日，吉利控股集团发布2025年总销量，2025年总销量首次突破400万年销量，达4,116,321辆，同比 增长26%；其中，新能源销量2,293,099辆，同比增长58%，新能源渗透率56%。 市场监管总局：将进一步加快新能源汽车、锂电池和光伏产业相关国家标准研制 市场监管总局标准技术司副司长朱美娜1月9日在市场监管总局专题发布会上介绍，下一步，市场监管总 局将进一步加快新能源汽车、锂电池和光伏产业相关国家标准研制。同时联合工业和信息化部，开展标 准现场宣贯会，推动行业准确把握标准内容，及时实施应用标准，推动标准尽快落地见效，以标准引领 带动"新三样"高质量发展。 乘联分会：2025年新能源乘用车国内零售销量达1280.9万辆，同比增长17.6% 乘联分会数据显示，12月新能源乘用车市场零售133.7万辆，同比增长2.6%，环比增长1.2%；1-12月累 计零售1,280.9万辆，增长17.6%。12月常规燃油乘用车零售92万辆，同比下降30%，环比增长2%；1-12 月累计零售1,094万辆，下降9%。 1月9日，据工业和信息化部最新一批《道路机动车辆生产企业 ...

Market Overview - US stock index futures continued to rise after the release of December non-farm payroll data, with Dow Jones futures up 0.19%, S&P 500 futures up 0.23%, and Nasdaq 100 futures up 0.29% [1] - Major European indices also saw gains, with the Euro Stoxx 50 up 1.09%, FTSE 100 up 0.48%, CAC 40 up 0.83%, and DAX 30 up 0.42% [1] - WTI crude oil rose by 0.87% to $58.26 per barrel, while Brent crude increased by 0.85% to $62.52 per barrel [1] Economic and Trade Developments - The EU member states voted to approve a free trade agreement between the EU and the Southern Common Market [1] - The US Bank raised its average palladium price forecast for 2026 to $1,725 per ounce [1] - The average oil production in Russia for December was reported at 9.326 million barrels per day [1] - The US Secretary of Commerce stated that the lack of a phone call between the Indian Prime Minister and Trump has stalled the US-India trade agreement [1] - Trump announced the cancellation of the second wave of sanctions against Venezuela, with oil giants planning to invest at least $10 billion in the country [1] Company News - Meta Platforms signed a multi-gigawatt nuclear energy agreement to power AI data centers, investing in nuclear plants in Ohio and Pennsylvania [1] - Rio Tinto and Glencore are in preliminary discussions for a merger to form the world's largest mining company [1] - Rolls-Royce reported a 0.8% year-on-year decline in deliveries for 2025, with a total of 5,664 cars delivered [1] - Honda is recalling 2,155 units of the 2024-2025 CBR650R motorcycles in the US [1] - Nissan is recalling 4,655 units of the 2026 Rogue models in the US [1] - Apple's next-generation foldable phone hinges will be exclusively supplied by Chi Mei and Amphenol, each holding a 50% share, while Luxshare Precision is developing related technology [1] - Cook revealed that Apple expects a leadership change this year, with current Senior Vice President of Hardware Engineering, John Ternus, as the top candidate for succession [1] - Nvidia hired a Google Cloud executive as Chief Marketing Officer to further enhance its brand influence [1]

Key Points Summary Company Overview - The company discussed is **Nexteer Automotive**, focusing on its **steer-by-wire** technology and market strategies in the automotive industry [2][3][4]. Industry Insights - The steer-by-wire business is accelerating, with mass production expected to start by the end of Q1 or early Q2 2024, and small-scale production in 2025, with some projects potentially delayed until 2026 [2][3]. - New regulations for steer-by-wire in China will take effect on July 1, 2024, which will not impact current projects but will accelerate the commercialization of the technology in the long term [4][5]. - The company competes with major players like Bosch and ZF in the global steer-by-wire market, leveraging localized R&D and quick response to customer needs [2][6]. Financial Performance and Projections - The company anticipates improved profitability in 2026 due to the end of the new product introduction phase and the realization of scale effects [4][10]. - The financial performance for the second half of 2025 is expected to remain stable despite external factors like tariffs, with a better performance in the Chinese market compared to the first half [11][12]. Customer and Market Dynamics - The company is set to launch multiple steer-by-wire projects in the first half of 2026, including partnerships with North American electric vehicle leaders and Chinese new energy vehicle companies [3][12]. - The Chinese market is expected to outperform the European and American markets, driven by a diverse customer base including BYD, Li Auto, and Xiaomi [12][15]. Product Pricing and Trends - Initial pricing for steer-by-wire products is high, estimated between 3,000 to 4,000 RMB, but may decrease with standardization and economies of scale [8][9]. - The steer-by-wire technology offers significant advantages in extreme conditions, enhancing driving experience and safety, which justifies the higher costs [9]. Competitive Advantages - The company’s competitive edge lies in its localized R&D and ability to respond quickly to market demands, particularly in the L3 and above autonomous driving sectors [6][16]. - The company is also focusing on maintaining strong export business and expanding into new product lines like rear-wheel steering [17]. Regulatory Impact - The implementation of new regulations is expected to accelerate the adoption of steer-by-wire technology among new energy vehicle manufacturers, who are likely to move faster than traditional automakers [4][5]. Future Growth Potential - The company believes that despite challenges in the Chinese market, it can outperform the market due to its strong customer relationships and diverse product offerings [12][15][16].

对此，丰田、日产、铃木等日本车企正加速推出改款或全新车型，本田也已研发出一款纯电动轻型车。 铃木汽车公司总裁铃木俊宏近期对中国车企的入局表示欢迎，称希望能与中国同行"相互激励，展开良 性竞争"。（参考消息，泽塔） #中国车企进军日本市场# 【外媒：#日车企面临中企电动化冲击# 】新一轮竞赛已然打响。纯电动汽车 成为21世纪20年代的主战场。只是这一次，昔日的行业冠军却未能取得一骑绝尘的优势。丰田及本田、 马自达、三菱、日产、斯巴鲁、铃木等一众日本同行，已将领先地位让给中国竞争对手。日本车企或许 寄望于能像"龟兔赛跑"那样实现后来居上。但如今，比亚迪、吉利、广汽等中国汽车巨头已开始进军日 本市场，日本车企正面临对手大幅领先的风险。 比亚迪正计划在日本建立经销商网络，并推出一款日式"轻型车"，这种造型独特的小车在日本颇受欢 迎。随着国内市场利润率持续收窄，吉利、小米、广汽等车企也计划向日本出口纯电动汽车。 ...

Core Insights - The closure of the Canon factory in Zhongshan marks the end of an era, with the factory once considered a "golden rice bowl" employing over 10,000 people and generating an industrial output of nearly 3.2 billion yuan in 2022 [1][11] - This closure is part of a broader trend of Japanese companies retreating from the Chinese market, with significant examples including Nissan's Wuhan factory acquisition by Lantu Automotive for 732 million yuan, Mitsubishi's exit from Chinese automotive manufacturing, and Sony's withdrawal from the smartphone market in China [3][13] - Japanese companies are experiencing a "comprehensive collapse" in various sectors, with market shares plummeting, such as Japanese cars in China dropping from 25% to 11.2% [5][15] Industry Trends - The market share of domestic smart toilets has surpassed 60%, while Japanese companies like Sharp and Yakult have struggled to adapt to local consumer preferences, leading to significant losses [5][15] - Trust issues have arisen due to scandals involving Japanese companies, which have eroded consumer confidence and contributed to their decline in market share [5][15] - Japanese firms are now adopting a "K-shaped differentiation" strategy, withdrawing from low-end production while heavily investing in high-end sectors, such as Toyota's $2 billion investment in a wholly-owned electric vehicle company in Shanghai [7][17] Strategic Shifts - Japanese companies are transitioning from being seen as low-cost manufacturers to becoming sources of technological innovation and large-scale markets in China [7][17] - The appointment of local executives, such as Li Hui as the first Chinese general manager of Toyota China, signifies a shift towards localized decision-making [7][17] - Investments in high-tech sectors, including semiconductor packaging and medical aesthetics, indicate a strategic pivot to enhance competitiveness against domestic players [7][17]