MEITUAN(HK:03690) Xin Lang Cai Jing·2025-10-16 13:46Core Insights - The takeaway from the article highlights the ongoing price competition in the food delivery industry, with a significant portion of new orders coming from the low-price segment, specifically those under 15 yuan [1] Industry Summary - 70% of new food delivery orders this year are from the low-price range of under 15 yuan [1] - Nearly half of the incremental orders generated through subsidies post the May food delivery battle are for beverages, leading to a surge in sales for many tea and coffee shops [1] - The average transaction value in the restaurant industry has approached levels seen in 2015, indicating a stagnation in price recovery due to aggressive price competition [1] - Since April, the average transaction value has experienced a sharp decline, with the expected price increase during the peak season in July and August failing to materialize, resulting in a continued low average transaction value [1] Company Summary - Meituan's General Manager, Xue Bing, stated that the company aims to assist merchants in maintaining quality and stabilizing profits, ensuring that each order is more stable and valuable [1] - Meituan announced an additional investment of 2 billion yuan to support merchants in sustainable operations and promote healthy growth within the industry [1]