一天接待十几组客户 车市有望出现“银九金十”

Core Insights - The automotive market in China is experiencing a strong start in October, driven by high consumer demand and a surge in new car releases, particularly in the electric vehicle (EV) segment [1][9][10] - The "Golden September and Silver October" sales period is crucial for achieving annual sales targets, with traditional brands offering discounts and promotions to attract buyers [2][12] - The upcoming policy change regarding the reduction of the new energy vehicle purchase tax in 2026 is influencing consumer purchasing decisions, prompting buyers to act quickly to take advantage of current incentives [10][12] Group 1: Market Performance - During September, the retail sales of passenger vehicles reached 2.241 million units, marking a year-on-year increase of 6.3% and a month-on-month increase of 11.0% [11] - Cumulative retail sales for the year reached 17.005 million units, reflecting a year-on-year growth of 9.2% [11] - The automotive consumption index for September was reported at 88.9, indicating a positive outlook for October sales [1] Group 2: Consumer Behavior - Consumers are increasingly visiting dealerships, with reports of sales personnel handling multiple customer groups daily during the National Day holiday [1][2] - There is a notable interest in vehicle features such as intelligent driving systems and battery range among potential buyers [4][5] - Sales personnel are actively reaching out to potential customers to encourage test drives and purchases, reflecting a competitive sales environment [7][8] Group 3: Pricing and Promotions - Traditional brands are utilizing price reductions and promotional packages to drive sales, while new energy vehicle manufacturers are offering incentives like free charging stations and accessories due to price regulation constraints [2][12] - The average price reduction for new energy vehicles in September was approximately 19,000 yuan, with a lower percentage decrease of 9.8% [12] - The pricing strategies of new energy vehicle manufacturers tend to be more stable compared to traditional brands, focusing on product features rather than price negotiations [12][13]