继东南亚后，海尔三筒洗衣机又将出口中东非市场

Core Insights - The demand for refined and segmented laundry care is growing globally due to increased health awareness and diverse family structures, with three-tub washing machines emerging as a new growth point in the home appliance market [1] - Haier's three-tub washing machines are rapidly gaining popularity in the high-end consumer sector in China, while the overseas market remains largely untapped [1] Group 1 - Haier has accelerated its global expansion of three-tub washing machines, receiving one million orders at the IFA exhibition in Germany in September and successfully entering the Southeast Asian market in October [1] - The company plans to enter the Middle East and Africa market in January 2026, becoming the first Chinese three-tub washing machine brand to do so [1] Group 2 - To better meet the needs of the Middle East and Africa market, Haier has optimized the performance and functionality of its three-tub washing machines, developing configurations such as "9kg large tub + dual 1kg small tubs" and "11kg large tub + dual 1kg small tubs" [2] - The washing machines feature a three-way independent water inlet system for simultaneous segmented washing of different types of clothing, enhancing washing efficiency for large items with a 525mm large tub diameter and a 216mm small tub diameter [2] - The machines are equipped with a "one-button quick clean" function, allowing simultaneous operation of all three tubs to save approximately 50% of washing time [2] Group 3 - The sealed tub door effectively blocks dust for stable operation, while UV sterilization and a 95°C high-temperature self-cleaning function achieve a 99.99% sterilization rate [2] - Haier's three-tub washing machines will create a linked layout across Asia, Africa, and Europe, further promoting the upgrade of the global high-end laundry market [2] - The global expansion of Haier's three-tub washing machines represents not only product output but also an international practice of the innovation driven by user needs [2]