Tai Mei Ti A P P·2025-10-17 07:57Core Insights - The 2025 Double Eleven (11.11) shopping festival marks a new beginning for Alibaba in the AI e-commerce era, with significant changes in consumer engagement and brand management strategies [2][3]. E-commerce Trends - The 2025 Double Eleven will be the first fully AI-integrated event, with the launch of features like "AI Universal Search" and "AI Try-On" to enhance user experience [10]. - Instant retail is expected to explode in 2025, raising questions about its coexistence with traditional centralized e-commerce [2][11]. AI Integration - Alibaba has significantly upgraded its AI capabilities, increasing computational power by 40 times and extending user behavior analysis from six months to ten years, resulting in a 25% increase in purchasing efficiency [9]. - The AI "Smart Benefit Engine" will distribute 50 billion yuan in consumer vouchers, with a 15% higher conversion rate compared to previous methods [9]. Consumer Insights - The traditional algorithmic approach to consumer behavior is being challenged; a more nuanced understanding of consumers as "social beings" is necessary for effective marketing [6][12]. - The concept of "full-scene perspective" is emphasized, suggesting that consumer needs are interconnected and should be addressed holistically [12][13]. Brand Support Strategies - Alibaba is focusing on AI-driven support for brands, enabling full-chain AI integration in operations, which is expected to save brands hundreds of billions in costs [9]. - The platform aims to create a comprehensive consumer service system that connects various consumption scenarios, enhancing brand marketing efficiency [12][13]. Market Dynamics - The rise of instant retail is seen as a long-term trend that meets diverse consumer needs across different shopping scenarios, rather than merely competing with traditional e-commerce [11]. - The shift from high-frequency to full-scene consumer engagement reflects a broader understanding of consumer behavior and preferences [12][13].