CHINA RES BEER(HK:00291) Qi Lu Wan Bao·2025-10-17 07:55Core Viewpoint - The 2025 National Rational Drinking Promotion Week was launched in Wuhan, emphasizing the theme "Caring for Growth, No Drinking for Minors," highlighting the importance of responsible drinking and ESG (Environmental, Social, and Governance) principles in the Chinese liquor industry [1][9][12]. Group 1: Event Overview - The event was organized by the China Alcoholic Drinks Association, with participation from various industry leaders and government officials, showcasing a collaborative effort to promote responsible drinking [1][3][4]. - The launch included the release of the "2025 China Prevention of Underage Drinking Green Book," which emphasizes a multi-faceted approach involving families, schools, society, liquor companies, and government [32][33]. Group 2: Key Messages from Leaders - Yang Xiangwei, Deputy Director, highlighted Wuhan's potential as a consumer city and the importance of promoting the "No Drinking for Minors" concept [7]. - Song Shuyu, Chairman of the China Alcoholic Drinks Association, reflected on the achievements of the Rational Drinking Promotion Week over the past decade and stressed the significance of ESG in the industry's sustainable development [9][21]. - Zhao Chunwu, Chairman of China Resources Beer, emphasized the role of ESG in driving high-quality development within the industry [12]. Group 3: ESG Initiatives - The first "China Alcohol Industry ESG Development Index Report" was released, detailing the industry's social responsibility and ESG practices for 2024 [22][25]. - A vertical ESG rating platform for the liquor industry was established, incorporating AI technology to assess 155 industry indicators [25]. - The 2024 ESG list highlighted outstanding cases in environmental governance, social welfare, and corporate governance within the industry [28][26]. Group 4: Public Engagement and Outreach - The promotion week aims to reach a broader audience, with last year's activities impacting 500 million people [33]. - Various promotional plans were initiated to further spread the message of rational drinking, including the "5X Promotion Plan" and the "Fengming Plan" [33]. - A public-themed microfilm titled "Heaven and Earth Apart" was released, aligning with the year's theme and showcasing the importance of responsible drinking [38].