Coinbase Bends to Pressure – Finally Lists Rival Binance’s BNB Amid Listing Drama

Core Viewpoint - Coinbase has added Binance's native token, BNB, to its official listing roadmap, marking a significant shift in its stance towards rival assets [1][2][3] Group 1: Listing Strategy - The inclusion of BNB does not guarantee an immediate listing but indicates Coinbase's intent to adapt its listing strategy [2][3] - This move comes after criticism from industry observers regarding Coinbase's inconsistent listing standards, particularly in relation to high-performing tokens from competitors [2][3] Group 2: External Pressures - The decision to add BNB appears to be a response to external pressures and criticisms regarding Coinbase's selective approach to asset listings [3][4] - A recent dispute between Binance and Limitless Labs, a firm backed by Coinbase Ventures, has intensified scrutiny on Coinbase's listing practices [4][5] Group 3: Industry Practices - Binance has denied allegations of unethical listing practices, asserting that any deposits required for listings are refundable and aimed at preventing scams [5] - Critics have urged Coinbase to lead by example by listing BNB, arguing that not doing so undermines its message of transparency [6] Group 4: New Initiatives - Coinbase has launched "The Blue Carpet," a suite of tools designed to enhance the transparency and accessibility of its listing process for asset issuers [6][7] - The Blue Carpet initiative includes direct access to Coinbase's listings team, customizable asset pages, and discounts for various services, emphasizing that listings and applications remain free [7]