LONGFOR GROUP(HK:00960) Huan Qiu Wang·2025-10-17 08:02Core Insights - Longfor has launched a one-stop home decoration lifestyle brand "Longfor AURASPACE," integrating over 30 years of high-quality home decoration service experience with digital technology [1][6] - The brand aims to break down barriers in the home decoration industry by providing a comprehensive solution from design to smart home integration, focusing on customer needs and creating a warm living environment [1][4] Group 1: High-Quality Home Decoration Services - Longfor has delivered over 600,000 high-quality decorated projects across 60 cities, earning the trust of millions of customers [2] - The brand emphasizes a full-chain standard from modular design to after-sales service, ensuring a worry-free experience for customers [2] Group 2: Digital Technology Leadership - Longfor has invested over 10 billion in digital technology, applying BIM and AIoT technologies to create a fully digital management platform for home decoration [3] - This platform allows customers to view material lists, quotes, and construction progress in real-time, enhancing transparency and reducing errors [3] Group 3: Creating a Better Life - The brand offers customized solutions including full decoration, partial renovation, and soft decoration, tailored to customers' lifestyles and preferences [4] - Longfor AURASPACE aims to align with government initiatives to improve housing quality, focusing on safety, comfort, and sustainability [4] Group 4: Market Expansion - Longfor AURASPACE has established a presence in nine major cities, with over 20 projects launched, aiming to enhance the living experience for customers [6] - The brand's entry into the home decoration sector signifies a commitment to standardization, transparency, and quality in the industry [6]