XIAOMI(HK:01810) Qi Cha Cha·2025-10-17 08:32Core Insights - Xiaomi has launched a new short drama app called "Weiguan Short Drama," which offers a unique selling point of "ad-free access to a vast library of short dramas" and has already reached 20,000 downloads [1] - The short drama market in China is experiencing significant growth, with a total of 100,200 existing short drama-related companies as of now [3][5] - The registration of short drama-related companies has seen a notable increase, with 23,000 new registrations in 2023, marking a 20.92% year-on-year growth, the highest in nearly a decade [3] - In 2024, it is projected that 19,700 new short drama-related companies will be registered, although this represents a decline compared to the previous year [3] - As of now, 17,300 short drama-related companies have been registered this year, with 16,800 of those registered in the first nine months, reflecting a year-on-year growth of 12.57% [3] Company Age Distribution - The majority of short drama-related companies have been established for 1-3 years, accounting for 31.43% of the total [5] - Companies established for 3-5 years and those within their first year of operation represent 22.48% and 20.50% respectively [5] Geographic Distribution - The highest concentration of short drama-related companies is found in first-tier cities, making up 24.69% of the total [7] - New first-tier cities and third-tier cities follow, with 23.43% and 18.22% of companies located in these areas respectively [7]