3 6 Ke·2025-10-17 08:53Core Viewpoint - Xiaomi's President Lu Weibing emphasizes that the company's focus is on product quality and technological innovation rather than solely on marketing strategies, countering criticisms that label Xiaomi as merely a marketing company [1][2]. Group 1: Response to Criticism - Lu Weibing acknowledges the respect for Apple as a formidable competitor and highlights Xiaomi's strategy of learning from Apple since 2020, aiming for high-end market positioning [1]. - In response to claims that Xiaomi lacks technological substance and is merely an assembler, Lu argues that the essence of technology consumer goods lies in the product itself, stating that strong marketing cannot compensate for poor product quality [1]. - The company has made significant investments in technology and product development, focusing on user insights and innovation across three key areas: "people," "vehicles," and "home" [1]. Group 2: Manufacturing and Production - Lu addresses the misconception that Xiaomi is merely an assembly factory, noting that while early Xiaomi phones were entirely outsourced, this model is common in the industry, including for Apple [2]. - He clarifies that outsourcing does not imply a lack of control over production, as Xiaomi actively manages its manufacturing processes and has opened two of its own factories in the past year [2].