Venture(US:VEMLY) Sou Hu Cai Jing·2025-10-17 09:25Core Viewpoint - Meili Tianyuan Medical Health (2373.HK) plans to acquire 100% equity of Shanghai Siyuanli for 1.25 billion CNY, marking the largest acquisition in the domestic beauty service sector this year [2][3] Group 1: Acquisition Details - The acquisition will be paid through a combination of cash and stock, with 325 million CNY in cash for the domestic portion and 511 million CNY in cash plus approximately 15.798 million shares for the overseas portion [2] - Following the acquisition, Meili Tianyuan's total number of stores will increase from 552 to 734, and the number of direct members will rise by 44% from 140,000 to 200,000 due to the addition of 60,000 high-net-worth members from Siyuanli [3][5] Group 2: Company Background and Strategy - Siyuanli, founded in 1996, is the third-largest beauty service brand in China, with projected revenues of 849 million CNY and a net profit of 81.03 million CNY for 2024 [3][4] - Meili Tianyuan has a history of successful acquisitions, having completed over 30 industry mergers since 2014, and aims to enhance its market share and control in the high-end market through this acquisition [4][5] Group 3: Financial Performance - In the first half of the year, Meili Tianyuan reported revenues of 1.459 billion CNY, a year-on-year increase of 28.2%, with a net profit of 191 million CNY, up 37.8% [5][8] - The company has seen significant growth in its franchise and direct store revenues, largely attributed to the integration of the acquired brand, Nai Rui Er [5] Group 4: Market Position and Challenges - Meili Tianyuan targets high-net-worth individuals, with over 90% of Siyuanli's store revenue coming from first-tier and new first-tier cities, which are key markets for high consumer spending [3][8] - The company faces challenges with rising customer acquisition costs, as sales expenses increased from 190 million CNY to 251 million CNY year-on-year, reflecting a growth of over 32% [8]