慧润集团董事长曾慧：用好水源助力餐饮行业绿色健康发展

Core Viewpoint - The 34th China Chef Festival and the 2025 China Culinary and Catering Expo opened on October 17 in Suzhou, highlighting the theme of "Innovative Culinary Path" and showcasing the initiatives of Hui Run Group and its brand, Wensenca, in promoting health and innovation in the food industry [1][7]. Group 1: Company Initiatives - Hui Run Group emphasizes the importance of water in food preparation, aiming to use Wensenca's selenium-rich water to enhance the quality and healthiness of food served at the festival [3][4]. - The company integrates cultural education, technology, and rural revitalization into its business model, creating a comprehensive platform that connects various sectors [4][10]. - Hui Run Group plans to promote its selenium-rich products, such as Wensenca selenium blueberry and goji berry juices, to enhance the health of the dining experience [5][6]. Group 2: Community Engagement and Education - The company is organizing the "Wensenca Little Chef Festival" to engage children in traditional culinary arts, promoting the integration of non-material cultural heritage with health-conscious food practices [5][10]. - Hui Run Group has invested approximately 1 billion yuan in the Wensenca Selenium City project in Shitai County, aiming to combine cultural development with technological innovation to boost local economic growth [10][11]. Group 3: Brand Development and Marketing - Wensenca has appointed former Chinese women's basketball player Zheng Haixia as its brand ambassador, aiming to merge sportsmanship with health concepts to enhance brand recognition [11][12]. - The company is leveraging Zheng's influence to reach a broader audience, particularly in the sports community, and is utilizing high-speed rail networks for brand promotion [12][14].