零跑D19全球首秀 目标重塑30万级科技豪华SUV市场格局

Core Insights - Leap Motor officially launched its flagship model, the Leap D19, in Shanghai, marking a new strategic push for the brand in the luxury SUV market [1] - The D19 is the first product based on the Leap D platform and represents a culmination of ten years of self-research and development [3] - The D19 aims to redefine the essence of luxury by breaking traditional pricing rules based on brand premiums, targeting the 300,000 RMB luxury SUV segment [3][10] Product Features - The D19 features an 80.3 kWh battery system for the range-extended version, achieving over 500 km of pure electric range under CLTC standards [3] - The pure electric version utilizes a 115 kWh battery with CATL's first mixed cell technology, offering over 700 km of pure electric range [3] - The design philosophy of the D19 is rooted in "Technological Natural Aesthetics 2.0," combining technological innovation with natural beauty [5] Design and Aesthetics - The D19 measures over 5.2 meters in length, nearly 2 meters in width, and has a wheelbase of over 3.1 meters, featuring a front design called "Cosmic Horizon" [5] - The vehicle includes advanced features such as an active grille that optimizes airflow and enhances the vehicle's aesthetic appeal [5][7] - The D19 is equipped with a "Happiness Pixel" ISD interactive light curtain at the rear, composed of 11,025 LED points, enhancing emotional connectivity through light [9] Technology and Performance - The D19 is powered by dual 8797 chips, providing a computing power of 1280 TOPS, enabling advanced intelligent cockpit and VLA driving assistance features [9] - The vehicle can accelerate from 0 to 100 km/h in approximately 3 seconds, showcasing performance comparable to supercars [9] - The D19 incorporates a robust safety structure with 16 instances of 2000 MPa hot-formed steel and a comprehensive battery safety system [9] Market Positioning - As the first model of the D platform, the D19 aims to set a new value benchmark for full-size flagship SUVs priced around 300,000 RMB [10] - The launch event featured brand ambassador Fei Xiang, who shared his initial experience with the D19, highlighting the vehicle's appeal [11]