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中免集团发布“中免消费白皮书”勾勒中国旅游零售市场复苏全景

Core Insights - The Chinese tourism retail industry is experiencing a recovery, supported by policy effects and expanding domestic demand, as highlighted in the "2024-2025 China Duty-Free Consumption White Paper" released by China Duty-Free Group [1][7] - The global duty-free and tourism retail market is projected to reach $74.13 billion in 2024, reflecting a 3% year-on-year growth and recovering to 85.8% of 2019 levels [3] - The market concentration in the tourism retail sector is increasing, with China Duty-Free Group maintaining a leading market share of 78.7% [8] Industry Trends - The integration of online and offline shopping experiences is redefining the duty-free shopping landscape, with a focus on "online ordering + offline experience" [13] - The consumer base is evolving, with a shift from broad coverage to precise segmentation, identifying nine distinct consumer categories based on preferences and demographics [12] - The demand for domestic brands is rising, particularly among younger consumers, leading to a shift in market dynamics traditionally dominated by international brands [13] Market Opportunities - The ongoing policy support, including the Hainan duty-free policy and the expansion of city duty-free stores, is expected to create additional market space [15] - The diversification of consumer needs is generating structural opportunities in product categories, driven by differentiated demands from various consumer segments [15] - China Duty-Free Group has introduced over 200 new brands and exclusive products, enhancing its product matrix to include more than 360,000 SKUs [16]