广交会首次举办外贸优品拓内销对接活动

Core Insights - The 138th Canton Fair has introduced a new initiative to facilitate the integration of foreign trade and domestic sales, responding to the pressures faced by foreign trade enterprises due to external factors like tariffs [2][4] - Companies are increasingly looking to expand their domestic market presence as a strategy to enhance sustainability and risk resilience [2][5] Group 1: Canton Fair and Domestic Market Opportunities - The Canton Fair's new initiative includes a dedicated area of approximately 3,000 square meters for domestic sales, featuring 80 domestic buyers and over 100 participating exhibitors [1][2] - The event aims to support the integration of domestic and international trade, helping to stabilize foreign trade while tapping into domestic consumption potential [2][5] Group 2: Challenges in Transitioning to Domestic Sales - Companies transitioning from foreign trade to domestic sales face challenges such as low brand recognition, unfamiliarity with the domestic e-commerce ecosystem, and difficulties in pricing and marketing strategies [2][5] - The process of shifting to domestic sales requires significant investment in brand building and the establishment of new distribution channels [2][5] Group 3: Strategies for Success in Domestic Market - Companies are adopting targeted strategies to meet domestic consumer needs, including product adjustments and leveraging technology [4][5] - Collaboration with educational institutions for research and development is being utilized to enhance product quality and brand recognition in the domestic market [4][5] Group 4: Support from E-commerce Platforms - E-commerce platforms are providing support to foreign trade enterprises by offering advice on product display, pricing, and specifications to enhance visibility and sales [5][6] - Successful case studies highlight how platforms like JD.com have assisted companies in diversifying product offerings and optimizing marketing strategies to boost sales [5][6] Group 5: Risk Management and Financial Support - The China Export & Credit Insurance Corporation is offering risk management and data support to help foreign trade enterprises navigate the domestic market [6] - The corporation's services include risk profiling and real-time alerts, as well as financial solutions like "policy financing" to convert receivables into financing instruments [6]