Core Insights - 康哲药业's high-end regenerative injection brand, 丽真然, has entered into a strategic partnership with 美团医药健康 to leverage their combined strengths for mutual benefits in the medical aesthetics sector [1][2] Group 1: Partnership Details - The collaboration aims to integrate technology, products, and platform advantages to provide exclusive traffic support for institutions and cost-effective quality medical aesthetic services for consumers, achieving a win-win situation for brands, platforms, institutions, and consumers [1] - 美团 has previously partnered with brands like 飞顿, 半岛医疗, and 华熙生物 to explore cooperative models between platforms and upstream supply chains, moving beyond traditional sales approaches [1][2] Group 2: Marketing and Customer Engagement - 美团's marketing strategy includes utilizing in-platform advertising, trending topics, and co-branded packages to create a massive exposure matrix, effectively reaching the core anti-aging demographic aged 30 to 55 [2] - 康哲药业 focuses on customer conversion and repurchase through membership systems, community engagement, and customized discounts, establishing a continuous revenue stream [2] Group 3: Performance Metrics - During the 618 shopping festival, the number of upstream cooperative brands on 美团's platform increased by over 110%, with transaction volume growing nearly 150%, and more than 10 core brands achieving doubled transaction volumes through platform collaboration [2] Group 4: Educational Initiatives - To address the high cognitive barrier in regenerative aesthetics, 丽真然 and 美团 will jointly create a "丽真然再生课堂" content matrix, simplifying complex concepts into relatable terms, thereby shortening the user decision-making cycle by 40% [3] - The partnership is expected to facilitate a shift in the medical aesthetics industry from "appearance consumption" to "health anti-aging" awareness, aligning with industry trends towards value-driven approaches [3]
美团医药健康与康哲药业达成战略合作