“朱炳仁・铜”ד周大生”铜金跨界新品首发,以非遗焕新千年马文化

Core Viewpoint - The launch event for the cultural gold product "马到功成" (Success on Horseback) was held in Xi'an, showcasing a collaboration between "朱炳仁·铜" and Zhou Dashing, emphasizing the integration of traditional craftsmanship with contemporary cultural blessings [1][3][15]. Group 1: Product and Design - The product "马到功成" draws inspiration from Tang Dynasty artifacts, symbolizing success, wealth, and spirit through its design elements [7]. - The craftsmanship combines national-level intangible cultural heritage copper sculpture techniques with innovative high-temperature coloring, showcasing vibrant colors and fine textures [9]. Group 2: Cultural Significance - The event's location in Xi'an, a city rich in horse culture and history, adds a unique historical depth to the product launch, promoting a natural fusion of traditional heritage and contemporary aesthetics [5]. - The founder, Zhu Junmin, emphasized the emotional significance of horses in Chinese culture, representing partners and comrades, and highlighted Xi'an's historical role in shaping empires [11]. Group 3: Marketing and Future Initiatives - The product will be the flagship release for the first "Gratitude Day" event on November 18, aimed at honoring those who provide support and assistance in life [13]. - The collaboration between "朱炳仁·铜" and Zhou Dashing is seen as a deep partnership based on shared values of heritage and gratitude, integrating cultural treasures into daily life [15].

CHOW TAI SENG Jewellery Company Limited-“朱炳仁・铜”ד周大生”铜金跨界新品首发,以非遗焕新千年马文化 - Reportify