Sou Hu Cai Jing·2025-10-17 10:18Core Insights - The event "乘风计划" hosted by Baidu APP on October 16, 2023, gathered over a hundred creators to discuss content creation and growth in the AI era, highlighting the platform's strategic advantages and support for creators [1][3][10] Platform Strategy Upgrade - Baidu APP has 735 million monthly active users and over 12 million creators, with quality content increasing by 82% year-on-year across various formats [3] - The "乘风计划" aims to support creators through dedicated traffic channels, clear revenue goals, and exclusive subsidies, resulting in a 240% increase in average views and over 400% increase in average income for participating creators [3][8] - Notable success stories include creators achieving over 1 million followers and significant monthly revenue increases [3][8] Content Creation Insights - Baidu's total editor analyzed the logic behind trending content, emphasizing the importance of leveraging hot topics for innovative content creation [5] - Creators are encouraged to utilize tools like Baidu's hot search and calendar to identify trending topics for their content [5] Creator Growth System - Baidu APP has implemented a tiered support system for creators, significantly reducing the time for new authors to gain traction from 30 days to 17 days [7] - The platform has seen over 50,000 creators become "ten-thousand followers" authors, showcasing the effectiveness of its support mechanisms [7] Revenue Expansion for Creators - The platform is focusing on expanding income options for creators, with some reporting revenue increases of up to 580% through the "乘风计划" [8] - Successful creators are benefiting from various monetization strategies, including exclusive releases and content payment models [8] Innovation in Content Ecosystem - The AIGC (Artificial Intelligence Generated Content) segment has seen a 194% year-on-year growth, with Baidu APP launching the "AI Star River Plan" to support AIGC creators [10] - The initiative includes significant resource investment to enhance creator influence and commercial value [10] Diverse Creator Experiences - Creators from various fields shared their experiences, emphasizing the importance of authenticity and emotional connection in content creation [11] - The integration of AI technology in content creation is becoming a focal point for discussions among creators [11][13]