短视频东风带来业务新突破，磨铁集团南下大湾区“觅知音”

Core Insights - The rapid development of short videos is significantly impacting the book industry, prompting companies like Motie Group to embrace change and innovate their business models [1][2] - Motie Group aims to leverage short video platforms for book sales and content production, highlighting the importance of capital in cultural industry development [1][5] Group 1: Business Transformation - Motie Group has evolved from a small company to a leading player in the private book industry, supported by investments since 2017 [1][2] - The company has established a comprehensive content product offering and a full copyright industry chain, adapting to the influence of short videos [2][3] - Since 2020, Motie Group has increased its investment in online sales, achieving over 28 million users across platforms like Douyin, Xiaohongshu, Bilibili, and Kuaishou [2][3] Group 2: Sales and Marketing Strategy - Approximately 30% of Motie Group's book sales revenue now comes from online channels, including Taobao, Douyin, Xiaohongshu, and Kuaishou [2][3] - The company has shifted its marketing strategy to focus on online sales, creating tailored marketing plans for different book types and platforms [2][3] - Youth literature and ACG (Anime, Comic, and Games) genres have shown strong sales performance, aligning well with the target audience of short video platforms [3][4] Group 3: Content Production and Collaboration - Motie Group focuses on original content, with about 80% of its published works being original creations from China [3][4] - The company collaborates with top content creators on platforms like Douyin and Bilibili to develop corresponding book products, enhancing online sales [4][5] Group 4: Strategic Importance of the Greater Bay Area - The Greater Bay Area is identified as a crucial development area for Motie Group, benefiting from a large consumer base and creative talent [5][6] - The company aims to connect content consumers with creators, leveraging the region's rich cultural resources and talent pool [5][6] - The 2025 Greater Bay Area Cultural Investment Conference is anticipated to further strengthen connections between cultural projects and capital [6]