抖音电商：双11超3万个服饰商家直播销售额同比增长300%

Core Insights - Douyin e-commerce reported a 74% year-on-year increase in sales driven by searches from October 9 to 14, indicating strong consumer engagement and growth potential in the e-commerce sector [1] - The number of merchants achieving over 10 million yuan in sales through live streaming increased fourfold year-on-year, showcasing the effectiveness of content integration with sales strategies [1] E-commerce Performance - Over 30,000 apparel merchants saw a 300% year-on-year increase in sales driven by live streaming during the same period [1] - The number of apparel merchants achieving over 10 million yuan in sales through searches grew by 200% year-on-year, highlighting the rising importance of search-driven sales [1] - Sales from the mall feature for apparel merchants achieving over 10 million yuan increased by 112% year-on-year, indicating a multi-channel growth strategy [1] Brand Apparel Growth - In the branded apparel sector, both leading and emerging brands demonstrated strong growth, with the number of merchants achieving over 10 million yuan in sales through live streaming increasing by 104% year-on-year [1] - The number of brand apparel merchants achieving over 10 million yuan in sales through store broadcasts rose by 145% year-on-year, reflecting the effectiveness of targeted marketing strategies [1] - Outdoor apparel brands experienced a doubling in sales driven by influencer live streaming, further unlocking consumer spending potential [1]