一个农夫山泉≈23个华润饮料,怡宝“水战”输在哪?
Hu Xiu·2025-10-17 12:28

Core Insights - The article discusses the stark valuation differences between two leading bottled water companies in China: Nongfu Spring and China Resources Beverage (Yibao), despite their similar product offerings and pricing [3][4][11]. Group 1: Market Valuation and Performance - Nongfu Spring has a market capitalization of HKD 599.4 billion, while China Resources Beverage is valued at only HKD 26.4 billion, indicating a significant disparity in market perception [3][11]. - From January to October 2023, Nongfu Spring's market value increased by HKD 217.6 billion, while China Resources Beverage's market value decreased by HKD 1.7 billion, highlighting the contrasting trajectories of the two companies [11]. - In the first half of 2025, Nongfu Spring reported revenue of CNY 25.622 billion and a net profit of CNY 7.622 billion, with bottled water contributing CNY 9.443 billion, accounting for 36.9% of total revenue. In contrast, China Resources Beverage had revenue of CNY 6.206 billion and a net profit of only CNY 0.805 billion, with bottled water making up 84.6% of its revenue [12]. Group 2: Profitability and Margins - Nongfu Spring's gross margin has consistently been higher than that of China Resources Beverage, with a gross margin of 60.3% in the first half of 2025 compared to 46.7% for China Resources Beverage [15][32]. - The article emphasizes that higher gross margins provide companies with the financial strength to engage in price wars, which is crucial in a competitive market [16][14]. - The profitability gap is attributed to the operational efficiencies and cost management strategies employed by Nongfu Spring, which has a more robust supply chain and production model [32][29]. Group 3: Product Diversification and Market Strategy - Nongfu Spring has successfully diversified its product offerings beyond bottled water, with tea beverages contributing significantly to its revenue, accounting for 39.4% in the first half of 2025 [19]. - In contrast, China Resources Beverage is still in the process of expanding its beverage portfolio, with only CNY 0.955 billion in beverage revenue, representing 15.4% of its total revenue [20]. - The competition for shelf space in retail outlets is critical, with companies needing to provide a diverse product range to secure prime display locations, which Nongfu Spring has managed effectively [24][27]. Group 4: Supply Chain and Production Models - Nongfu Spring operates a fully self-sufficient production model, controlling its supply chain from water source to bottling, which enhances its cost efficiency and product quality [29][32]. - China Resources Beverage, on the other hand, relies heavily on third-party manufacturers, which adds to its cost structure and reduces its profit margins [35][32]. - The article notes that the trend in the industry is shifting towards self-built production facilities, as companies recognize the importance of controlling their supply chains to improve profitability [54][56].