记者直击！多家龙头药企“意外”现身糖酒会，药食同源加速发展

Core Viewpoint - The "food and medicine homology" market is rapidly growing, with various companies, including well-known pharmaceutical firms, participating in the 113th National Sugar and Wine Commodity Fair to promote products that align with this concept [2][6][7]. Group 1: Industry Participation - Notable pharmaceutical companies like Tian Shi Li and Tong Ren Tang are showcasing products at the fair, such as functional teas and herbal alcoholic beverages, emphasizing the integration of health and wellness into everyday consumption [3][5]. - Tian Shi Li's new product "Jiang Cha" targets health-conscious individuals aged 30-45, claiming to regulate post-meal blood sugar levels and improve sleep quality, with a monthly sales volume of 40,000 boxes [3][5]. Group 2: Market Growth - The "food and medicine homology" industry is experiencing accelerated growth, with the narrow market projected to reach 265 billion yuan in 2024, reflecting an 18% year-on-year increase [7][8]. - The broader market, including traditional supplements and functional foods, is expected to reach approximately 800 billion yuan by 2024 and 1.2 trillion yuan by 2030, with a compound annual growth rate of about 12% [7][8]. Group 3: Innovation and Consumer Trends - Innovative products like goji berry gummies and ginseng chocolates have seen a 300% compound growth rate among consumers under 35 over the past three years, indicating a strong demand for health-oriented snacks [8]. - The convenience of managing "food and medicine homology" products under regular food regulations, combined with the established efficacy of many traditional Chinese medicinal ingredients, is driving industry growth [8]. Group 4: Standardization Challenges - The current lack of a robust standardization system for "food and medicine homology" products poses risks, as only one local standard exists in Shandong, leading to potential consumer confusion [9][10]. - Experts at the fair discussed the need for nutritional labeling standards to enhance consumer understanding and ensure food safety, emphasizing the importance of integrating scientific research with public education [9][10].