群智咨询：Mini LED与OLED在车载显示领域的“竞合关系”将成为未来发展主线

Core Insights - The competitive relationship between Mini LED and OLED in the automotive display sector will be a key focus for future development, with both technologies evolving to better suit automotive applications [1][8] - Mini LED is expected to penetrate the market for vehicles priced above 200,000 yuan, with a significant increase in adoption projected for 2026 compared to 2025 [1][8] Product Technology Upgrades - The automotive display panel market is shifting towards a "differentiated breakthrough" in technology, characterized by a multi-faceted landscape of "Mini LED explosion, stable OLED, and traditional LCD maintaining the base" [2] - Mini LED technology is anticipated to experience explosive growth in 2025, with a projected increase in shipments from 800,000 units in 2023 to 3 million units in 2025, representing a year-on-year growth of 150% [3][4] Mini LED Growth Dynamics - The growth of Mini LED is driven by both technological advancements and market demand, with improved yield rates and cost reductions enabling its adoption in mainstream vehicle segments priced between 200,000 to 300,000 yuan [4] - Mini LED's technical features, such as high brightness and wide temperature tolerance, make it well-suited for automotive environments, creating a positive feedback loop of demand and supply [4] OLED Market Position - OLED technology has established a foothold in the high-end market, with applications in luxury vehicles, but its growth remains steady rather than explosive, focusing on high-end models priced above 500,000 yuan [5][6] - The shipment volume of OLED panels is expected to grow from 600,000 units in 2022 to 3.1 million units in 2025, reflecting a 25% year-on-year increase, although this growth rate is slower than that of Mini LED [5][6] Traditional LCD's Role - Despite the rise of Mini LED and OLED, traditional LCD technology continues to dominate the automotive display market, accounting for over 95% of shipments, primarily in vehicles priced below 200,000 yuan [7] - The strategy for traditional LCD in 2025 focuses on optimizing user experience and controlling costs through improved brightness and color optimization [7] Future Outlook - The competitive dynamics between Mini LED and OLED will drive rapid technological iterations, with both technologies expected to adapt to automotive needs [8][9] - Companies will need to balance current display performance and costs while anticipating future technological advancements, ensuring a diversified approach to production capacity for both Mini LED and OLED [9]