Guan Cha Zhe Wang·2025-10-17 13:04Core Insights - Samsung maintains the top position in the global smartphone market with a 19% market share for the third consecutive quarter, driven by strong sales of the Galaxy A series and upgrades to its seventh-generation foldable models [2][3] - Apple sees a 4% year-on-year increase in iPhone shipments, achieving its strongest third-quarter performance ever, benefiting from early demand for the iPhone 17 series, with a market share of 18% [2][3] - Xiaomi remains stable with a 14% market share, ranking third, while Transsion and Vivo each hold 9%, making them part of the top five manufacturers this quarter [2][3] Market Trends - The demand for smartphone upgrades and replacements is recovering, contributing to growth in the market after earlier fluctuations [3] - All top five manufacturers experienced year-on-year growth in shipments, reflecting this positive trend [3] - New product launches from major brands have received positive responses, with a better balance between hardware and software [3] Product Highlights - The iPhone 17 series has performed exceptionally well, with the base model upgrading storage without changing the price, exceeding market expectations [3] - The newly designed iPhone 17 Pro and Pro Max have gained global consumer favor, while the iPhone Air, despite limited shipments, has shown strong marketing performance [3] Competitive Landscape - The smartphone market is currently facing intense competition, with many manufacturers experiencing significant pressure on profitability due to rising component costs [4][5] - The balance between competitive pricing and profit margins is becoming increasingly challenging for manufacturers [5] - Manufacturers are encouraged to explore additional revenue opportunities through subscription services, accessories, bundling, and ecosystem value-added sales to enhance consumer value propositions [5]